Marco Ruiz González

Speaker

Marco Ruiz González

Senior Product Manager and Architect for GenAI - Digital Transformation Services, Amadeus IT Group S.A.

I lead the implementation and optimization of MS Copilot and other GenAI solutions within the employee digital workplace. My role involves strategic planning, product management, solution architecture, and collaboration with cross-functional teams to drive digital transformation and enhance user experiences.

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Session

Maximizing Workplace Productivity with GenAI — Achieving 90% Adoption of 10K M365 Copilot licenses in 6 Month

Case Study

Monday, September 29

08:45 am - 09:15 am

Live in Copenhagen

Less Details

The digital workplace is evolving, and AI-driven tools like Microsoft 365 Copilot are redefining how employees collaborate and work efficiently. At Amadeus, the M365 Copilot project has been integrated into firm-specific business cases, focusing on real-world research, adoption strategies, and productivity impact. This presentation will share key insights from the latest business case, including KPIs that measure Copilot’s effectiveness in daily, weekly, and monthly tasks. A core focus of this session will be the adoption journey—how Amadeus has compared workflows with and without Copilot to assess productivity gains and refine its implementation strategy. With more than half of employees fully licensed for Copilot and a goal to reach 75% adoption, we will explore the DWS Copilot Academy’s role in increasing awareness and engagement. Additionally, the session will address the challenges, solutions, and lessons learned from one year of implementation. In this session you will learn

How to measure the impact of AI-driven tools like M365 Copilot on employee productivity and workflow efficiency.
How to drive adoption through structured programs like the DWS Copilot Academy and increase engagement across the organization.
How to evaluate business cases for AI implementation, assess alternative solutions, and navigate challenges in digital workplace transformation.

Presentation

Company

Amadeus IT Group S.A.

https://amadeus.com/en

We make the experience of travel better for everyone, everywhere by inspiring innovation, partnerships and responsibility to people, places and planet. Our technology powers the travel and tourism industry. We inspire more connected ways of thinking, centered around the traveler. Our platform connects the travel and hospitality ecosystem. We are making travel a force for social and environmental good. We are passionate about travel. With a unique perspective, at the heart of our industry, we are redesigning the travel of tomorrow.

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